After becoming a mother to Marley and Nesta, Anita was determined to excel in both her career and motherhood, but found herself struggling to achieve balance. However, she soon realized that it wasn't balance she needed, but rather an understanding of how to reimagine a career that accommodated all her passions. This realization sparked a curiosity in her about how other women were coming to terms with their desire for a fulfilling life by reimagining the role of their careers in their lives.
With this newfound inspiration, Anita embarked on a journey to create a show that would empower women to pursue their passions and achieve success in all aspects of their lives. This led to the birth of an entirely new career direction and the establishment of a company that focuses on helping women understand how they can incorporate all their passions into their careers and lives. Through her work, Anita continues to inspire and empower women to pursue their dreams and find fulfillment in every aspect of their lives.
Focusing on women through Anita Erskine's "SHEROES" is not only crucial but also a poignant recognition of the untapped potential and resilience that women embody. By spotlighting the stories of women who have shattered ceilings, overcome adversities, and blazed trails across various fields, "SHEROES" champions the idea that women's experiences, achievements, and voices are invaluable contributors to the fabric of society.
This focus transcends mere representation; it signifies a dynamic shift towards acknowledging women's agency, dreams, and contributions, thus paving the way for a more inclusive and equitable world. Advocating for gender parity, as exemplified by "SHEROES," means championing the equal participation, recognition, and empowerment of individuals of all genders in every facet of life. It entails breaking down the barriers that hinder progress, dismantling gender-based stereotypes, and fostering an environment where talent knows no gender boundaries. Gender parity isn't just about fairness; it's about leveraging the collective brilliance of humanity, irrespective of gender, to build a harmonious and thriving global community where all voices are heard and all potentials are unlocked.
Anita Erskine’s SHEROES is designed to be an avenue for Education (formal and informal) and a platform for Mentorship through Storytelling. It is where the experiences shared serve our Women and Girls, by giving them the encouragement to pursue their personal and professional dreams and ambitions.